This media plan was created in 2018 to support the advertising strategy for the launch of a new Frito-Lay snack in the Jamaican market. The plan spans 2 months – October & November – and encompasses traditional media channels with spot buys on local free-to-air TV stations, radio and press. The plan was created using Microsoft Excel and shows the ad schedule, size, price, and total number of ad spots allotted.
Media Planning Background:
- Market Research
- Target Audience & Segmentation
- Advertising Channel Selection
- Media Price Negotiations
- Resource Allocation & Budgeting