This service marketing analysis examines the 7Ps of Marketing: Price, Promotion, Product, Place, Process, People and Physical Elements. This report is a deep dive into how Thermëa by Nordik Spa-Nature uses marketing elements to differentiate itself from competitors in the industry.
Service Marketing Analysis Features:
- Market Research
- Social Media Audit & Analysis
- Product Analysis: Core product, Facilitating Services, Supporting Services
- Place Analysis: Convenience, Accessibility, Delivery
- Promotion Analysis: Trade Marketing, Social Media Marketing
- Pricing Strategy: Value-Based Pricing, Price Comparison: Thermëa by Nordik Spa-Nature vs. Pocca Poca – Japanese Detox Spa Prices
- People Analysis: Customers, Employees, Partners, Social Interactions
- Physical Evidence: Facilities, Equipment, Uniforms, Signage
- Service Process: Service Design, Standardization, Customization, Operational Efficiencies
References
Ganban-Yoku. pocca. (n.d.). https://www.poccapocaspa.com/service
Polo Park Kiosk Customer Service associate – thermea.ca. (n.d.). https://www.thermea.ca/uploads/sites/3/2017/05/Polo-Park-Shopping-Center-Kiosk-Customer-Service-Associate.pdf
thermeawinnipeg. Instagram. (n.d.). https://www.instagram.com/thermeawinnipeg/
Thermëa – Winnipeg: Winnipeg MB. Facebook. (n.d.). https://www.facebook.com/thermeawinnipeg/photos_by
Thermëa by Nordik Spa-Nature: Winnipeg: Nordic spa. Thermea. (n.d.). https://www.thermea.ca/