The BDH Marketing Plan Project was a group effort completed by myself and four colleagues. BDH Collective is a consulting agency that provides guidance and support to businesses in marketing, branding and public relations. In 2023, the company sought to expand its product offering to include online courses. The project required extensive primary and secondary market research and social media auditing of client and competitor accounts.
Marketing Plan Contributions by Shanique Harnett
Role: Document Editor & Formatter
Soley Responsible for the following sections:
- Introduction
- PEST Analysis (Political, Economic, Social & Technological Environment)
- Internet & Social Media Overview
- Competitive Analysis (Overview & Direct Competitors)
- Marketing Mix (Product)
- Market Segmentation (Demographics)
- Recommendations
References
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