The article explores arguments for and against using sex appeal in marketing. This required extensive secondary research to provide at least 4 arguments for and against the issue and use of creative writing and critical analysis skills to support the claims.
Features of the marketing article:
- Proposing Arguments: Products with a Direct Correlation to Sex, Female Sexual Empowerment, Increased Representation of Non-Eurocentric Sex Appeal, Creative Expression, Yes! Sex Still Sells…
- Opposing Arguments: Objectification & Exploitation of Women, Alienation of Unintended Audiences, Media Induced Harassment, Psychological Impact on Ageing Women, Sexualization of Children in Media
References
Carbon:The Magazine for Young Creatives. (2020). What’s the future of Victorias Secret…. Retrieved from Carbon Magazine: https://www.carbonmagazine.co.uk/features/whats-the-future-of-victorias-secret/
Duncan, A. (2015, March 18). Dolce & Gabbana in hot water again after ‘gang rape’ advert resurfaces just days after IVF furore. Retrieved from Metro: https://metro.co.uk/2015/03/18/dolce-gabbana-in-hot-water-again-after-gang-rape-ad-campaign-resurfaces-just-days-after-ivf-furore-5108624/
Guizzo, S. G. (2020). Media-Induced Sexual Harassment: The Routes from Sexually Objectifying Media to Sexual Harassment. Sex Roles, 84, pages 645–669 . Retrieved from https://link.springer.com/article/10.1007/s11199-020-01196-0
Hine, R. (2011, April 15). In the Margins: The Impact of Sexualised Images on the Mental Health of Ageing Women. Sex Roles, 65, pp. 632–646. doi:https://doi.org/10.1007/s11199-011-9978-4
IMDB. (1992, October). Madonna Biography. Retrieved January 25, 2023, from imdb.com: https://www.imdb.com/name/nm0000187/bio
Jernigan, C. (2021, January 17). Women’s Empowerment Through Music. Retrieved from Incadence: https://www.incadence.org/post/womens-empowerment-through-music
KYRIAZIS, S. (2014, December 3). VIDEO: In bed with Beyonce! Behind the scenes on sexy star’s X-rated new video. Retrieved from Express: https://www.express.co.uk/entertainment/music/543160/Beyonce-Haunted-sexy-behind-the-scenes-video
LaTour, M. P.-L. (1990). Female nudity, arousal, and adresponse: An experimental investigation. Journal of Advertising, 9(4), 51-62.
Mardenfeld, S. (2022, June 29). Does Sex Still Sell? What Marketers Should Know. Retrieved from Business News Daily: https://www.businessnewsdaily.com/2649-sex-sells-more.html
Monforte, S. (2020, June 11). The Sexualisation of Children in Contemporary Media. Retrieved from Medium: https://medium.com/@stella.monforte/the-sexualisation-of-children-in-contemporary-media-d6b9aac9d822
Pimpo, T. (2012, June 4). 2012 Fiat 500 Abarth Sells Out. Retrieved from Automo Blog: https://www.automoblog.net/2012-fiat-500-abarth-sells-out/
The Record. (2020, April 9). Sexy safe-driving ads crash and burn with women advocates. Retrieved from https://www.therecord.com/news/canada/2012/06/03/sexy-safe-driving-ads-crash-and-burn-with-women-advocates.html
Tom Reichert, J. L. (2006). Sex in Consumer Culture : The Erotic Content of Media and Marketing. New York, NY 100017: Routledge, Taylor & Francis Group.