About
Shanique Harnett, Marketing Consultant
Hello, my name is Shanique Harnett. I’m here to help you tap into your company’s hidden potential and take you to the next level.
I started Harnett Marketing to provide the hands-on assistance entrepreneurs and business owners need to optimize their marketing efforts. My mission is to offer solutions that deliver sustainable competitive advantages that reap tangible bottom-line rewards.
I am a multifaceted Marketing and Business visionary with over 10 years of experience. Throughout my career, I have designed and implemented lucrative marketing campaigns across multiple industries – Literature, Research, Fashion, Alcohol & Spirits, Wholesale, Retail, Food, Entertainment, Advertising, Construction, Automotive and Pharmaceuticals.
I am passionate about giving you the strategy and tools you need to achieve your goals and deliver value to your customers.
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Inspiration & Biography
My life and experiences have been honed in my country of birth – Jamaica.
The vibrancy and complexity of the Jamaican lifestyle and culture attracts millions of visitors to the island. Oftentimes, these visitors are representatives of global corporations intent on expansion into the largest English speaking country in the Caribbean, a market which can be challenging to navigate for those uninitiated in the norms and traditions of the prideful island nation.
In this game of International Marketing, many businesses and chains that flocked to the island in the past did so successfully and have thrived in the market, on the other hand, a few juggernauts failed. Witnessing these events, my question was, ‘Why did some fail and others didn’t? This question inspired pursuit of a career in business and marketing. I needed to understand the disconnect.
After graduating from the University of the West Indies, I worked in various industries such as Publishing, Research, Fashion, Wholesale, Retail, Entertainment, Advertising, Construction, Automotive and Pharmaceuticals. In 2015, I gained my first bit of experience in sales as an Inside Sales Associate at The Book Merchant Limited, where I promoted educational resources on behalf of Scholastic Corporation, Pearson Education and Highlights Magazine. From 2016 – 2018, I worked as a Media Planner and Buyer in two marketing and advertising agencies – TMC Mindshare and C.G.R. Communications Ltd. At these agencies, I had media planning and advertising oversight for brands; Nestlé Jamaica, Payless ShoeSource, Campari, Appleton Estate, Sky Vodka, PepsiCo, Hyundai and Caribbean Airlines.
From 2018 to 2020, I was fortunate to have the opportunity to work alongside the Marketing Director of MegaMart Wholesale Club Ltd – a four-chain superstore – as the Marketing Assistant with oversight of media planning and buying, event planning, public relations, content marketing, market research, industry relations and B2B marketing. In an effort to boost my experience in Marketing Analysis, in 2021, I accepted the position of Commercial Analyst at the Caribbean Cement Company Ltd (a subsidiary of Cemex). My objective in this role was to move beyond my usual creative roles in marketing and ascend to new heights in the profession, analysing data to facilitate strategic decision making. In this role, I tracked and analysed sales data, handled customer relationship management (CRM) and guided my sales team.
In 2022, I established Harnett Marketing with the goal of assisting entrepreneurs and small businesses that need big results with small budgets. Since then, I have enjoyed providing Digital Marketing and Data Analysis services to clients, aiding companies operating in the Pharmaceutical industry in Jamaica, Canada and the US to expand and optimise their marketing communications, boost their brand image and spark strategic and sustainable growth using data.
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Education & Training
University of the West Indies, Mona Jamaica
I earned my Bachelor of Science (BSC.) in Management Studies, specializing in Marketing from the University of the West Indies, Mona in 2015. I graduated with First Class Honours with a 3.6/4.0 GPA. It was an honour and a privilege to complete a journey that had been wrought with expectations, challenges and ultimately triumph. This program allowed me to develop my intrinsic strengths, practical skills and professional aptitude. Due to hard work and diligence, I thrived in the courses I enjoyed – Social Psychology, Marketing Strategy, Integrated Marketing Communications, Philosophy – and the ones that proved challenging – Calculus, Statistics, and Economics. The most important lesson I learned from my time at The UWI is to be undaunted by challenges. With a bit of determination, organisation and creativity, much can be achieved.
Red River College Polytechnic, Winnipeg, MB
In 2024, I graduated from Red River College Polytechnic in Winnipeg, Manitoba with a Business Administration Diploma specialising in Marketing. This 2-year program developed the insights I needed to tackle the marketing and media landscape of the North American Market. During my time at RRC, I had the privilege of working with talented peers who shared the drive and ambition to produce innovative and quality work and being guided and mentored by instructors who champion critical thinking. I flourished in an environment conducive to growth and development, gaining expert-level training in Digital Marketing, Marketing Research, Service Marketing, Business Strategy and Professional Selling.
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