Partnership Between Athleta & Simone Biles
This presentation was created to assess the benefits of influencer marketing reaped by Altheta from its partnership with world-renowned gymnast Simone Biles. Elements including brand alignment, campaign goals, target market and campaign results are examined.
Influencer Marketing Assessment Features:
- Market Research and Analysis: Company Background, Social Media Auditing, Brand Sentiment Analysis
- Altheta “Power of She” Marketing Campaign Analysis: Campaign Objective, Campaign Message, Campaign Goals, Campaign Results
- Target Audience Identification and Segmentation: Demographics, Psychographics, Behaviouristics
References
Athleta. (2022, April 19). Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection. Retrieved from GAP Inc.: https://www.gapinc.com/en-us/articles/2022/04/athleta-introduces-limited-edition-simone-biles-at
Athleta Launches Newest “Power Of She” Marketing Campaign Featuring Simone Biles. (2021, June 16). Retrieved from Gap Inc.: https://www.gapinc.com/en-us/articles/2021/06/athleta-launches-newest-power-of-she%E2%80%9D-marketing-ca
Howland, D. (2023, July 24). Gap Inc. taps Alo Yoga president to lead Athleta. Retrieved from Retail Dive: https://www.retaildive.com/news/gap-inc-names-athleta-CEO-chris-blakeslee-alo-yoga/688735/